Not seeing results with prospecting on social media? Have you been diligently spreading the good word about your product, service, or opportunity… Only for it to fall on deaf ears?
Or worse, find all your hard work is resulting in being BLOCKED by friends and family, or a Messenger inbox full of angry messages? Look, chances are you’ve been following your upline’s advice to the letter… But unfortunately, your upline’s advice is probably REPELLING every single person that you’re trying to attract to your business!
And it’s not your upline’s fault; they’re simply using tired, old-fashioned strategies that might well have worked in the pre-digital age, but FAIL massively when taken online.
Social Media Has Revolutionized the Network Marketing Industry!
It allows for even your “average Joe” to connect with vast audiences spanning the globe. But there's an effective way to prospect on social media that attracts prospects to you, and there are a multitude of downright "cheeseball" prospecting methods that will only pester, annoy, and perturb your potential recruits.
Sadly, most upline aren't “in the know,” and fail to recognize that social media prospecting is NOT traditional prospecting. And most of what used to work offline, back in the pre-social era, has gone the way of the dodo bird.
So, to keep you hip with the times, let's explore three prospecting tactics you should STOP immediately, and then we'll talk about the KEY to creating real social media influence.
Tactic #1: Copy and Paste Scripts
Scripts can be a good thing. Especially on a prospecting call, when you're brand new, and you've got NO idea what to say. But online it's a different story. “Copy/pasted” scripts, where the only thing that is changed is the recipient’s name, are hot GARBAGE.
Be honest: Have you gotten one of these half-baked pitches? Did you feel anything other than profoundly annoyed?
These types of posts lack all authenticity. There are so many of them circulating on sites like Facebook and LinkedIn, most people will immediately tune them out.
Adding in copious emojis, as in en vogue these days, only makes its artificiality more apparent. Spamming people incessantly, especially with the same, “cookie-cutter” scripts, will only anger the recipient.
It’s no way to get people to know you, like you, and trust you, which is the foundation of successful social media prospecting.
Tactic #2: Smarmy Introductions
What’s worse than copy and pasted scripts? Scripts that start off with a smarmy introduction that's meant to be personal, but comes off generic and hollow.
“Hey girl!” is practically a trope at this point, and will drive away most people as fast as they can hit the delete button. It’s especially annoying because it gives nothing of value to the recipient.
Relying on a “faux-familiar” introduction to catch your reader’s eye, and draw them into your “bait-and-switch” message, will only elicit an eye roll–at best. Chances are, that recipient has already seen a hundred other such messages.
You need to stand out from the other marketers. You need to lead with value. That’s how you can start building the trust you need to succeed at social media prospecting.
Tactic #3: "Can I Post on Your Wall?"
This is one that we’ve started to see more recently. People asking to post a message about their product, service, or opportunity on another marketer's wall, feed, or page.
Here's a real example…
“Hey girl! Do you care if I put a post on your wall for my business? I'm trying to hit a big promotion this month.”
First of all… YES, WE DO CARE! We care because we've spent years and thousands upon thousands of dollars growing our tribe and teaching them how to grow their business, the right way, using attraction marketing. Thus, if I'm going to put a post on my wall, it's going to be something that's going to actually SERVE my community.
No one who's investing their time and energy into growing an audience wants to disrespect the relationship they've painstakingly built with their followers.
Is It Time to DETOX From Your Upline's Out-of-Touch Advice?
Now, I don't want to sound mean, because as I've pointed out before, your upline only has your best intentions in mind. But if you've been taught any of the above cheesy prospecting tactics… STOP RIGHT NOW!
These messages come off as desperate and amateur, like you don't know how to build a REAL business. Real businesses don't waste time on social media to spam strangers, needily asking them to come and buy their stuff, right?
It's not a good look. Who would want to join someone building their business like that? Instead, real businesses use proper advertising, where they lead with VALUE.
Leading with Value is the KEY to Getting People to Know You, Like You, and Trust You on Social Media
What's important about creating the “know, like, and trust” factor? Well, it creates rock-solid rapport, first of all. And secondly, it's the foundation of creating influence over people, so you don't ever have to worry about pitching perfect strangers.
So how do you lead with value? Well, there are LOTS of different ways you can do this. It's not like there's ONE certain way that's the magic “secret sauce” that's going to get everyone to join your business.
Creating influence will take time. But here's a proven shortcut… When you plan to start writing a post or recording a Facebook Live, ask yourself…
“What is one thing that I could share today that might be worth something to my audience?”
That's the “trick” to value. It's about BLESSING your prospects' lives and helping them grow their businesses. Every day create at least one valuable piece of content, whether it's a Facebook Live, a post, or even an interview.
Help your prospects think like real business owners and they'll respect you for it. You'll be amazed at the difference this makes in your results.
Once you start providing value, people will join you because of all the value you've shared. Then, when you have something new you're doing, people will inquire in droves. Because you've already led with value, built rapport, and created influence.
That's How I Tapped Into the Power of Social Media Influence
Now, if you're new to this whole idea of adding value and creating influence without pitching, and would like to learn more...
Check out our FREE 10-Day Online Recruiting Bootcamp!
Inside, our CEO Ferny Ceballos will show you exactly what to do and how to position yourself, so you can know how to position yourself as confident within your business.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them) and all online!
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business.
So if you’re ready to get started…
Just click this link to get immediate access to the FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!
Like anything else in business, this will take work and study.
But ultimately, you can enhance your skill set by moving your business into the 21st century, the online century!