The Best Strategy for Building a Successful Network Marketing Business

I'm going to share 3 strategies I used to build my network marketing business to help you save lots of time and money. I want you to learn from my mistakes so you don't have to struggle like I did for so long. NOTE: I don't do the first 2 anymore.

When I first got started with my company I expected to run through the ranks pretty quickly because, I thought, "I'm a smart guy and I know how to do this. Look out!"

Strategy #1 - Contact Everyone You Know

I wanted to use the power of social media to build. I crafted a message that I could text or send through Facebook Messenger.

I looked at my Facebook friend list which consisted of approximately 700 people at the time. And I started at the top. I wrote, "Hey [name]! I hope you're doing well! I just wanted to let you know that I'm in the _______ _______ business and if you ever need anything just let me know."

I sent that same message to over 200 people on that list. I am so embarrassed to admit that. But, in my defense, I had no idea of any other way to do it. I was told to create a list of everyone I knew and to contact them. I even made a spreadsheet to organize who said yes or no and made notes. I also followed up by sending a short video.

And you know what? Out of that list I actually sponsored about 10 people! I think the reason for that was because most already knew, liked, and trusted me. Although I am an introvert, I am still pretty social. But I'm also sure lots of those people blocked me or hid my posts. And I don't blame them.

I was always adding to that list. I'd go to parties and get-togethers and I'd talk to everyone. The goal was to get people to be my Facebook friend. In retrospect, I'm pretty ashamed.

Don't get me wrong, my goal was to help people with these amazing products. But deep down there was also a desperation to build a successful business. I had big dreams and goals.

Strategy #2 - Weekly Public Events

My sister had a women's boutique in an affluent part of town. She closed daily at 6pm. She allowed me to teach weekly classes there at 7pm. I would set up with rows of chairs, drinks, healthy snacks, product samples, and a big computer monitor to show my slides. I created Facebook events, invited friends, and encouraged them to invite their friends. 

Just like clockwork, I was there every Thursday night at 7pm. I knew that building a successful business required consistency. And it grew slowly but surely.

But then my sister decided to retire and close her store. That couldn't stop me though. I started holding regular weekly events at my home and then started hosting public events at La Madeleine in a nice part of town. I would create public Facebook events and run ads within a 5 mile radius of the location.

But for some reason, I just couldn't get it to grow. It was like searching for a needle in a haystack. Sometimes I would have one guest but most times I would have none. I couldn't give up though. There had to be a better way.

Strategy #3 - A Better Way

This skill, in my opinion, is the #1 skill you can learn today as a network marketer to create maximum leverage, and help you recruit more people.

What is this skill? It’s Facebook advertising!

Now, I know that might scare a few of you. Some might think, “wait, I have to spend money!?”

And yeah, you do. But here's the thing... your budget could start at five dollars per day. So just don't go to Starbucks for a day and there's your budget.

And the payoff is massive!

Here's the deal: would you rather spend 2-3 hours per day prospecting strangers or doing home parties/meetings, or would you rather spend 5 bucks per day and have all the interested prospects you need sending you their contact information or leaving you messages for you to follow up with them?

It's your choice. And for me the answer is simple.

The way I use Facebook advertising is wildly effective. I mean, here you are, reading this blog post. And you probably saw this on Facebook. It's like MAGIC!

So here's how it works...

What if you could create Facebook posts designed to attract top quality prospects? Because if you want to show your ads to a top guru’s audience, or you want to show it to all the employees, salespeople, or distributors of a particular company, you can!

For instance, you can have the post appear in the news feeds of the millions of people who follow Robert Kiyosaki, John Maxwell, Tony Robbins, or Brendon Burchard. You can also show your ads to people who are interested in certain topics, such as health and wellness, nutrition, or fitness. Imagine being able to get your message in front of the millions of people on Facebook following Jenny Craig, Weight Watchers, P90X, Nutrisystem, etc.

Would you ever run out of potential prospects and customers with the followers of these companies at your fingertips? Look, you've got a ton of options when it comes to targeting. Your audience is out there. But always keep this in mind: your ad is not supposed to pitch; it's supposed to lead with VALUE. It's about what can you do for people and how can you help them to solve their problems.

Again, think of what's happening on this blog post. Are you learning something right now? It doesn't have to be complicated, either.

There are two primary types of ads you can use on Facebook. These will help draw people to you every single day so you never have to prospect (if you don't want to).

Note there are quite a few different ways to advertise on Facebook, way more than we could possibly include in a single blog post, but below I'll discuss the two most simple, straightforward, and newbie-friendly ad types.

Ad Type #1 - Engagement Ad

Facebook's algorithm knows who's more likely to engage with your post such as liking it, commenting on it, and sharing it. So when you “boost” (aka pay $5+ bucks) a valuable piece of content, Facebook will show the post to people who are most likely to respond to the post with a like, comment, or share.

This works great when you tease (but don't disclose) your product or opportunity. If you focus on the benefit in the post (i.e. what you help people do or the problem you help them solve in their life), people will often post in the comments and say...“This sounds interesting. I’d like more information.”

They’ll even direct message you and engage in a private conversation. This works because it's not about you or your company; it's about what can you do for people. The reason people are asking for “more information” is because they believe you can help them solve their problem(s).

You have to execute this tactic correctly otherwise you'll wind up repelling the very prospects you are wanting to attract. The best part is that if you do this correctly, people aren't even clicking to read the blog post, instead, they’re all just commenting and saying, “Hey, I'd like to just talk to you about this and see it's a fit for me.”

Now, what more valuable skill can you learn in network marketing and direct selling than the ability to passively attract people to you and your opportunity?

Ad Type #2 - Messaging Ad

Facebook Messenger ads include a special call to action function, which directs people to a private message with you. It's similar in concept to the engagement type of ad described above, but it cuts out the “middleman” of the blog post so you don't need a piece of content or even a website. And when they click on the ad using their smartphone, it opens up the Messenger window and begins a conversation with you.

Pretty cool, right? And remember, you can attract just about any audience you choose depending on what you're promoting. Basically, you can target many, if not most, well-known brands and pages (for example, Robert Kiyosaki's or Tony Robbin's audiences). You also want to go after the audiences of a company to see if any of the distributors who are about to quit or are unhappy might be looking for a new home. The cool thing here is that you can qualify and interview these people before they join your team!

You get to say “no” instead of the other way around. When you have an abundance of prospects, you can do this! You can even target according to demographics, age, gender, marital status, employment status, employer, and more. The options are limitless!

What happens next?

Now that you've learned the process for creating massive leverage by attracting prospects through placing Facebook ads, do you know how to actually recruit a prospect that seeks you out? Do you know what to say to enroll them?

Contrary to what you might have been taught, the process of enrollment can also be largely optimized and automated, so you're not having to speak with everyone one-on-one if you don't want to. Like I said, you can qualify via an actual application process so you never have to waste your breath on people who will never duplicate.

Want to learn how you can set all this up? Then download this free online recruiting bootcamp.